Elephant in the other room

Republicans have been focusing today on the need to get Hispanic votes. While that is true, there is another chunk which we should also aim at. Look at these two numbers from the exit polls:

Are you?

               Total   Obama   Romney     
Hispanic        10%     71%     27%

How often do you attend religious services?

               Total   Obama   Romney     
Never           17%     62%     34%

So, Romney got 27% of the 10% of people who are Hispanic, but didn't do much better among the non-religious at 34% of the larger 17% group. If Romney had gotten 5% more of the secular vote he would have added 0.85% to his vote total. Getting 5% more of Hispanics only nets 0.5% more.

Every time Republicans talk values, every time they talk about god, even every time they end a speech with "God bless America," they are turning off a large chunk of population. If we are to go after the Hispanic vote, can we also make an effort to go after the secular vote?

Update: I worked it through with the numbers. Bottom line, a 5% shift of Hispanics would lower Obama's victory margin from 2.8 million to 1.6 million. A shift of 5% of Seculars would lower the margin from 2.8 to 0.8 mil. Doing both would have put Romney in the White House:

(Updated again to add the estimated results if both shift--assuming they are independent groups.)