The great gluten-free scamI always laugh when I see something like a box of rice or a package of deli meat labeled "gluten-free"; it's an obvious marketing appeal to idiots. The article points out that really only about 1/100 have a true gluten disease, the rest are just wishfully thinking that gluten-free will make them thinner and give them more energy.
Once, pasta and bread were store cupboard staples. Now, many of us are replacing them with ‘healthier’ gluten-free foods. But are they really better for us?
... [Nutritionist Ian] Marber predicts that these voices will only grow louder. “Our attention will turn to other diet trends, but the gluten-free craze will grow and grow.” Following a gluten-free diet isn’t actively harmful, he adds. “If it makes you happy, do it!” he laughs. “By buying that expensive stuff, you’ll certainly be making someone else very happy.”
And the idea of labeling such obviously gluten-free foods such as rice and meat is just laughable. I swear our kids already know that gluten comes from wheat, while apparently much of the buying public is clueless--despite jumping on the gluten-free bandwagon.
Marketers are just surfing the tide of the latest craze.